SPCA
ANNUAL STREET APPEAL
SPCA is NZ’s biggest Animal Welfare N.G.O. Every year, SPCA rescues thousands of animals in NZ, and with only 1% of the funding come from the government, SPCA relies on public’s donation to continue its mission in protecting and resecuing animals in need.
To drive more donation this year for SPCA's biggiest fundraising eveny of the year, we experimented with an interactive social campaign designed to drive pre-appeal online donations. The main goal of the online donation page was to expand the amount per donantion from the pocket change. Alongside the social campaign also encourages spontaneous individual fundraise for the event.
The Results
Fundraising goal achieved
'A definite increase in participants this year'
Great level of earn media achieved across all TV, Radio, Newspaper and on social platformns
AvE 31x Media Value of investment
Offline Donation increased YoY 15%
Generated measureable online ROI: 245% + offline
"Eight Digital did a phenomenal job of increasing awareness of the SPCA and helping us raise more money than ever before. It was an absolute pleasure to work with the team at Eight Digital, who is approachable, friendly, organised and professional. They had some great ideas for the campaign and it was wonderful to see them implemented to successfully."
