SKINFOOD NZ
COCO+NUT OIL
Owned and operated in New Zealand, Skinfood brings the freshest, best ingredients to skin. With the launch of Skinfood's latest certified organic Coco+Nut Oil, we work with Skinfood to design a full digital social campaign to truly engage with Skinfood’s potential customers. Starting from a custom designed product trial experience, Skinfoodies were lead through a 21 days of product journey.
The Results
Exceed KPI by 230%
Drove 130 active engagements/New Customers (Target 50)
Made 500+ Skinfood 'friends' in 42 days through audience initiated engagements
Engaged a great level of audience response
Results amplified by organic social sharing and strategic media placement
90% of the participants converted into brand ambassadors and actively recommending Skinfood to others, and also repurchasing themselves
