MADE IN CHINA
To celebrate Auckland’s diverse culture, Comedy Festival brought a special performance ‘Made in China’ – by Des Bishop, to Auckland’s Chinese audience. We were given the task of generating audience interests of the show, with the final goal set to drive ticket sales of the event. Our approach combined strategic media placement alongside with a Chinese focused online ticketing solution. Within a month’s time, this first ever Chinese Comedy Show in Auckland was a Sell Out.
From Zero to Sell Out
Media Exposure acorss TV, Radio, Newspaper and Online